The Art of Flight

The art of flight was a great example of what an opening title sequence should be aiming to achieve. I choose this because it integrates the use of 3D motion and live action footage into one thrilling experience.

The reason I am looking at this aspect is because the text is equally as important as the actual footage in the opening sequence. This is because the text also provides information linked with the video helping the audience understand and follow the plot. The reason why I choose this video as an example is because the text is animated within the video instead of looking like it's place on the top. I want to take this aspect of 3D motion editing to help draw the audience in. I loved the way in which the text has been put into an almost ice effect because it helps me as a viewer understand the setting of the video and the purpose behind it which will be very useful when trying to push a narrative forward.

The use of these texts within the openings draw the audiences attention better when they interact with their surrounds for example in this opening the editor used a line vector to create a 3D interaction between the live footage and the text. This further adds to the overall feeling of 'epicness' that the director wanted to create because of the activity the snowboarder is about to undergo. These interactions can further foretell what the protagonist is going to have to deal with in the upcoming film. A great example of this is in the first set of titles when the logos chip of in space because further on in the film the snowboarders jump so high that they actually chip off the branches from the trees which is very similar to opening text. This is why I think its important to be researching these types of typography because of the impact they can have on the narrative. Lastly I want to be thinking about this while planning my shot because I want the text to be apart of this opening as much as the live footage.