The Male Gaze

The male gaze theory was introduced by Laura Mulvey, the concept of "The male gaze" is to do with how the audience reacts to what is presented on screen. Her theory is that the audience views certain characters from the perspective of a heterosexual male, in that the gaze clearly shows interest in the women that are being portrayed. For this audience reaction to happen the camera angle focuses on the "attractive" parts of a women's body. I found this interesting because some females may object to this kind of camera work but it is used more than I expected when looking at adverts and films. This closely links to the term 'Sex Sells' because on the magazine we looked at the way in which women  were Photoshopped to be perfect and pure.

 

Her ideology focuses on three different things:

• How men look at women
• How women look and portray themselves
• How women look and treat other women